I recently picked up a new Santa Rosa MacBook and was surprised to find that the BootCamp Assistant was not in the Utilities folder. The MacBook came with Leopard pre-installed and I was expecting to jump right in and install Windows. Turns out Apple simply forgot to include BootCamp on the latest image they were using for these computers. After doing a quick Google on the problem I was able to find a solution on the Apple Support forums.

Here are the instructions from mcj2a:

Called Apple support this morning, and they guided me to the Boot Camp package on the setup CD - just put the Install Disc 1 in, then in Finder, to to Go -> Go To Folder… and put

/Volumes/Mac OS X Install Disc 1/System/Installation/Packages

in the dialogue box. There you should see BootCamp.pkg. Running that with all the defaults puts the Boot Camp Assistant in /Applications/Utilities/

If you happen to pick up a new MacBook or MacBook Pro installed with Leopard you will probably run into the same problem so be sure to check out your Utilities folder to check for the BootCamp Assistant.